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Tuesday, 24 October 2017

What is horizontal native advertising

Unknown October 24, 2017 0

Definition

Horizontal Native Advertising (native advertising) is a type of advertising that fits in not only with the look and feel of an website, but it is similar to the actual content, hence the term ‘native’. It is similar to mobile native advertising (sometimes referred to as ‘Vertical Native Advertising) in that it is available in the same formats, except that the form and function of these formats, and the advertising and/or content they contain, conforms to the user experience of desktop browsers.

Formats

The Interactive Advertising Bureau (IAB) has identified six primary formats of native advertising, including in-feed, in-ad, recommendation widgets, promoted listings, paid search, and custom.

IN-FEED

By far the most popular format of native advertising and is used by most major platforms such as Facebook, Twitter and Instagram. As the name suggests, these ads appear within the feed of the site. There are two types of in-feed variations, sponsored content, and in-feed promotions:

In-Feed Promotions

Direct response ads that link to offsite content. These appear in a feed, but does not mirror content. Certain form and function elements are implemented to make it fit in with the content.

PAID SEARCH & LISTINGS

Integrates with search results either above or below regular listings. May include location-specific, product-related information or call-to-action such as listing directions to a relevant business.

RECOMMENDATION WIDGETS

Content included in widgets that recommend other content of interest such as articles, videos, etc., either at the end of a feed or specific content such as the end of an article or video.

CUSTOM:

Custom-built ads or applications that are often platform specific, such as custom playlists on streaming services, or don’t fit into any particular category.

IN-AD CONTENT

Content in the form of IAB standard sized banners. Ads appear similar to regular banners such as skyscrapers, leaderboards and half-page banners, but contain content that is contextually relevant. This makes banners more engaging and less intrusive.

Native Ads compared to traditional Display Banners

Banner ads are placed separately from content of the page, whereas native ads form part of the editorial. While they don’t stand out like banner ads often do, they perform much higher in terms of engagement, driving things like brand affinity and intent to purchase. Consumers look at native ads almost as long as they do at editorial content, in fact, they often look at native ads more than they do at editorial content.

What does mobile native content look like:

In-Feed:

Paid Search:

Recommendation Widgets:

Custom:

What’s important for advertiser

Native advertising significantly more visually engaging and effective than regular online advertising, and results in a substantial increase in purchase intent. Different formats are suited to different objectives:

In-Feed Promotions

Drive site traffic to content

Paid Search & Listings

Increase site visits and foot traffic

Recommendation Widgets

Drive site traffic to content

Custom:

Brand awareness

In-ad Content

Stand out on sites with saturated ad inventory

What’s important for website owners

Advertising regulations in many territories require native advertising content has to be identified as promotional or sponsored content. Native advertising is less intrusive, but too much, as well as badly placed ads and/or content that interferes with user experience, can drive away visitors.

What is vertical native advertising

PlugRush

Unknown October 24, 2017 0

Definition

Mobile Native Advertising (native advertising) is a type of advertising that fits in not only with the look and feel of a mobile site or feed, but is similar to the actual content, hence the term ‘native’. The form and function of the particular mobile experience is critical when creating native advertising on mobile.

Formats

The Interactive Advertising Bureau (IAB) has identified six primary formats of mobile native advertising, including in-feed, in-ad, recommendation widgets, promoted listings, paid search, and custom.

IN-FEED

By far the most popular format of native advertising and is used by most major platforms such as Facebook, Twitter and Instagram. As the name suggests, these ads appear within the feed of the mobile app and/or site. Due to the unique and versatile nature of mobile apps, mobile in-feed formats come in a number of variations:

In-Feed Content

Generally includes editorial content such as written pieces, music, games and videos. Has exactly the same look and function as unpaid content.

In-Feed Social

Content on social network feeds. Can include sponsored related content with data pulled from social circle interests, such as friends who like certain brands. Blends in with social media platform.

In-Feed Commerce

Includes advertising near or in stores using NFC, GPS or payments. Advertising blends in with app, similar to products with buy/wishlist-like features.

In-Game

Advertising that offers an in-game reward for watching content. Reward needs to enhance in-game experience. Includes games that offer ad-supported ‘freemium’ models. Content has to match game look-and-feel, only activated on user interaction with ad.

In-Map

Content related to location and navigation information on mobile maps. Location relevant business listings and/or offerings, as well as advertising.

PAID SEARCH & LISTINGS

Integrates with mobile web and in-app search results. May include location-specific, product-related information or call-to-action such as listing directions to a relevant business.

RECOMMENDATION WIDGETS

Content included in widgets that recommend other content of interest such as articles, videos, etc. either at the end of a feed or specific content such as the end of an article or video.

CUSTOM:

Custom-built mobile ads, often in the form of sponsored apps that feature brand-related content. Location-based interaction and augmented reality features are popular.

IN-AD CONTENT

Content in the form of IAB standard sized banners. Ads appear similar to regular banners, but contain content that is contextually relevant. This makes banners more engaging and less intrusive.

Compared to other ad formats (native vs banner)

Banner ads are placed separately from content of the page, whereas native ads form part of the editorial. While they don’t stand out like banner ads often do, they perform much higher in terms of engagement, driving things like brand affinity and intent to purchase. Consumers look at native ads almost as long as they do at editorial content, in fact, often look at native ads more than they do at editorial content.

What’s important for advertiser

Native advertising significantly more visually engaging and effective than regular mobile advertising, and results in a substantial increase in purchase intent. Different formats are suited to different objectives:

In-Feed Content

Increase engagement with interactive content - watch, listen & read

In-Feed Social

Brand awareness and engagement

In-Feed Commerce

Drive actual sales, both physical and digital

In-Game

Brand awareness and increased engagement

In-Map

Increase foot traffic

Paid Search & Listings

Increase site visits and foot traffic

Recommendation Widgets

Drive site traffic to content

Custom:

Brand awareness

In-ad Content

Stand out on sites with saturated ad inventory

What’s important for website owners

What are desktop pop-under ads

PlugRush

Unknown October 24, 2017 0

Definition

A pop-under is a type of online advertisement that appears behind a browser window without interrupting content. Pop-unders only become visible once a user has closed the top browser window or tab. Pop-unders can vary in size, but are usually 720 x 300px.

Compared to other ad formats

Pop-unders have a lot of potential due to their size and undivided user attention. They outperform standard banner ads exponentially on click-through rates (CTR), with very high user engagement and/or interaction. However, as online ad blocking software becomes increasingly popular, inventory may be hard to come by.

What makes pop unders special

Designed to be less intrusive than pop-up ads, pop-under advertisements does not interrupt a user’s content experience. Due to the fact that pop-unders open in separate browser windows or tabs, it is often difficult for users to establish which site generated the ad. This reduces potential negative association.

Ad-Pixel Size

Desktop Pops: 720 x 300 (most common)

Optimal File Size

On the web, smaller is always better when it comes to file sizes, even with today’s fast connections and cheap data. For pop-under ads, files should be kept around 40KB, but no larger than 50KB, including HTML based ads.

File types:

GIF: Animation, transparency, size PNG: better transparency, size, newer format JPG: Photo, artwork HTML5: Video content. Alternative to Adobe Flash, which is no longer supported.

What’s important for advertiser

The great potential of pop ads

Pop-under ads benefit from high visibility due to size and user attention, countering what is known as ‘banner blindness’, where many users have become oblivious to banner advertising on sites. These ads have relatively high CPM rates, but should only be served to users once a day, as pop-unders have the potential to cause considerable annoyance for users. In lieu of this, the number of ad networks that accept pop-unders are decreasing, often making inventory hard to come by. The prevalence of ad blocking software may also decrease their effectiveness.

For creatives, the size of pop-unders give a lot of room to design high impact ads. However, the less is more rule still applies and ad should be uncluttered, with the focus on the product.

What’s important for website owners

Increase your ROI with Pop Ads

Pop-under ads have very high CPM rates, making them potentially high earners. This is due to their high visibility and exponentially higher click-through rates compared to standard banner ads. In fact, because pop-under ads take up no current site real-estate, they are essentially ‘bonus’ earners as they require no changes to current on-site advertising. However, site owners should be very careful about what kind of pop-under ads they allow, since they also come with a fair risk of negative association, as they can be very annoying to some users. Ad blocking software may also impede earning potential.

What are Mobile Pop Ads

PlugRush

Unknown October 24, 2017 0

Definition

A pop-under is a type of online advertisement that appears behind a mobile browser tab without interrupting content. Pop-unders only become visible once a user has closed the top browser tab, or are browsing through browser tabs. Mobile pop-unders are the same size as the mobile browser, usually 320 x 480px (up to 960 x 1440).

Compared to other ad formats

Pop-unders have a lot of potential due to their size and user attention. They outperform standard mobile banner ads exponentially on click-through rates (CTR), with very high user engagement and/or interaction since the user has to close the ad manually. However, as mobile ad blocking software becomes increasingly popular, inventory may be hard to come by.

What makes pop unders special

Designed to be less intrusive than pop-up ads, pop-under advertisements does not interrupt a user’s content experience. Due to the fact that pop-unders open in separate mobile browser tabs, it is often difficult for users to establish which site generated the ad. This reduces potential negative association.

Ad-Pixel Size

Mobile Pop-unders: Full size of mobile browser page. Usually 320 x 480px (up to 960 x 1440)

Optimal File Size

File types:

GIF: Animation, transparency, size PNG: better transparency, size, newer format JPG: Photo, artwork HTML5: Video content.

What’s important for advertiser

High visibility, less intrusive, lucrative ROI potential

Mobile pop-under ads benefit from high visibility due to size and user attention. These ads have relatively high CPM rates compared to mobile banners and redirects, but are also more costly. However, they provide lucrative ROI potential, which makes them attractive. It should be noted that pop-unders run the risk of being exceptionally annoying to users, and thus should only be displayed to users once per day. The prevalence of mobile ad blocking software may also decrease their effectiveness. Pop-unders are great for app installs, trials, lead generation, and mobile content offers (pin submits).

For creatives, the size of pop-unders give a fair amount of room to design high impact ads. However, the less is more rule still applies and ad should be uncluttered, using fast-loading, simple images.

What’s important for website owners

High CPM rates, high visibility, less intrusive

Mobile pop-under ads have very high CPM rates, making them potentially high earners. This is due to their high visibility and exponentially higher click-through rates compared to standard mobile banner ads. In fact, because pop-under ads don’t encroach on current mobile site real-estate and/or advertising, they are essentially ‘bonus’ earners. However, as with desktop pop-unders, site owners should be very careful about what kind of pop-under ads they allow, since they also come with a fair risk of negative association. Ad blocking software may also impede earning potential.

What is a Medium Rectangle Banner

PlugRush

Unknown October 24, 2017 0

Definition

A medium rectangle banner is a 300 x 250 pixel size banner. It is one of the most popular banner sizes in online advertising, and is considered an essential part of an effective campaign. Due to its shape, size, and placement options on sites, it is very versatile and very noticeable, making it an appealing format for advertisers.

Compared to other ad formats

Along with leaderboards (728 x 90px) and wide skyscrapers (160 x 600px), medium rectangle banners are considered top performing ad sizes, and make up a significant amount of available inventory. This results in generally low CPM rates and wider reach.

Ad-Pixel Size

Medium Rectangle banner: 300 x 250px

Optimal File Size

On the web, smaller is always better when it comes to file sizes, even with today’s fast connections and cheap data. For web banners, files should be kept around 20KB, but no larger than 50KB. Google does not approve file sizes larger than 150KB.

File types:

GIF: Animation, transparency, size PNG: better transparency, size, newer format JPG: Photo, artwork

What does a medium rectangle look like:

This is how the ad looks like:

A live example would be the following:

Live desktop website example:

Live example on tablet:

What’s important for advertiser

With high available inventory, low CPM, wide reach and design-friendly shape and size, medium rectangle banners are of the highest performing banner sizes, especially when placed above the fold. It is considered a must-have for campaigns, and works well on desktops, tablets and some mobiles. The square shape of the banner gives designers a lot of flexibility in terms of creative, however, it is important to create ads that are well designed and contain calls to action.

What’s important for website owners

Medium rectangles are almost guaranteed to perform well, especially when ads are well designed with a clear call-to-action. Due to their fairly modest real-estate and shape, medium rectangles are relatively easy to incorporate into a site on various locations, especially alongside content. This format is very popular among advertisers due to high available inventory and thus relatively low CPM rates.

What is a Half-Page Banner

PlugRush

Unknown October 24, 2017 0

A half-page banner is classified as a premium size banner, and at 300 x 600 pixels it is almost twice as wide as a wide skyscraper (160 x 600px). According to Google, it is one of the fastest growing ad sizes due to its generous real-estate, and is currently one of the top 4 most popular banner sizes. The larger size allows advertisers more space to make a greater impact with their message

Half-page banners aren’t standard sized banners, but they are very common and are fast becoming a favourite among advertisers and brands. While half-page banners aren’t the best performing size, the 37% growth rate is an indicator of the promise this format holds.

Ad-Pixel Size: Half-page banner: 300 x 600

Optimal File Size: On the web, smaller is always better when it comes to file sizes, even with today’s fast connections and cheap data. For web banners, files should be kept around 20KB, but no larger than 50KB. Google does not approve file sizes larger than 150KB.

File types: GIF: Animation, transparency, size PNG: better transparency, size, newer format JPG: Photo, artwork

How does a half-page banner looks like

This is how the ad looks like:

A live example would be the following:

Live desktop website example:

What’s important for advertiser

The ad impression share of half-page banners is currently relatively minor, however, their phenomenal growth rate puts them in the top 4 most popular banner formats. The large size of a half-page banner makes it very attractive for brands, as it accommodates ads with great visual impact. However, designers should use the space wisely in order to get the most out of this larger format.

Note: Half page banners are not suited for mobile advertising.

What’s important for website owners

Half-page banners offer advertisers a lot of space to create visually attractive brand messages, however, their size does not necessarily guarantee exposure and return on investment. In fact, up to now impression rates have been fairly modest.

The size of these ads take up a lot of real estate on a site and should thus be carefully positioned so not to distract from the main content. This makes it very important that the ads fit well with the content of the site. Half-page banners can be placed on their own or as part of site takeovers.

What is a Skyscraper Banner

PlugRush

Unknown October 24, 2017 0

Skyscraper banners are types of ads that appear on narrower sections of web pages, mainly along sidebars, ideal for sites that are content heavy, . There are two sizes of skyscrapers, the standard 120 x 600 pixel skyscraper, and the more common ‘wide’ skyscraper which is 160 x 600px.

While not as popular as 728×90 leaderboard or 300×250 cube banners, their unusual size make skyscrapers stand out from wider format ads. However, due to limited availability, performance may be relatively limited and depending on the nice the competiton can be high or low. Skyscrapers should not be confused with ‘vertical banner’ (120 x 240) and ‘vertical rectangle’ (240 x 400) formats.

Ad-Pixel Size: Skyscraper: 120 x 600 Wide skyscraper: 160 x 600

File types: GIF: Animation, transparency, size PNG: better transparency, size, newer format JPG: Photo, artwork

What does a skyscraper look like

This is how the ad looks like:

A live example would be the following:

Live desktop website example:

What’s important for advertiser

Due to their slightly odd size, skyscrapers stand out from wider format banners. This presents an opportunity for CPA campaigns. However, it is important to keep the design simple with a clear call-to-action, as well as relevant to the content of the site. This helps avoid information overload and increases the integrity of the ad.

Ads that take up the entire real-estate of the banner may not be ideal as the message can get lost of the user does not scroll past the fold. Creative ways to solve this problem is to split the message in two - above and below the fold - focussing the message, branding and call to action above the fold, with brand reinforcement, or a ’reveal’ that relates to the top message at the bottom. This will encourage the reader to interact with the ad and scroll down.

Note: Skyscrapers are not suited for mobile advertising

What’s important for website owners

Skyscrapers are usually better suited to sites that have a lot of information and few images, as well as part of site takeover campaigns.

While not as popular as 728×90 or 300×250 banners, they still produce a fair return on investment on CPM. Due to the relatively low demand for skyscrapers, it is advisable to have both regular (120 x 600) and wide skyscrapers (160 x 600) available on your site and test out which one performs better. Especially when you are having a CPC deal and not a CPM arrangement.

Due to user reading patterns on the web, the traditional placement of skyscrapers on the righthand side of the page has caused them to be less effective many other formats. In order to increase exposure, site owners should play around with placement, such as on the left hand side of the page. It's also important to note that this ad-unit is not suiteable for mobile. Publisher should rather focus on leaderboard banner.

What is a leaderboard banner?

PlugRush

Unknown October 24, 2017 0

Leaderboard is one of the top-performing standard web banner formats. The leaderboard banner also known as “Super banner” or just “Leaderboard” is an IAB standard ad unit. The leaderboard banner has a pixel size of 728 pixel high and 90 pixel wide. In 2011 leaderboard ads replaced the old 468x60 ad by the Interactive Advertising Bureau.

Banner Size: 728 px x 90 px

Image Format: JPG, GIF, PNG

Suggested File Size: 40 KB

Usually the leaderboard is placed at the top of the page and therefore it has a premium position as every user will see it. Of course this means that it is costly compared to other banner formats. The better position instead of above the navigation bar is below the navigation bar. This would show the user that the content is really integrated into the website and even if the user scrolls a little bit he might still see the banner.

Another position that in many cases is underestimated as it is below the fold, is the section just above the footer. The Click through rate might actually be way higher as those were the users that scrolled really through the website and showed interest in the content.

How does a leaderboad banner look like

This is how the ad looks like:

A live example would be the following:

Live desktop website example:

03 leaderboard-banner-desktop-website-example

Live horizontal mobile screen example

04 leaderboard-banner-mobile-horizontal-example

Live vertical mobile screen example

What’s important for advertiser

The leaderboard banner is most probably the most expensive ad slot you can buy. Still as it’s value is greater than the other slots it should be part of your testing routine.

It’s the first advertisement a user usually sees on a website and if you are lucky the publisher will place a second leaderboard banner just above the footer for incremental revenue. Also the website visitor might remember the ad from the top of the page and this could increase the CTR.

Therefore check your sources where the leaderboard banner is displayed and make sure to choose the ones that have both slots. You do not want to be displayed on a page that only has the ad slot above the footer. Also the leaderboard banner is used for expandable ads sometimes. Search through your traffic sources and see if there is a higher CTR if they are expandable to learn more about your audience and the way they interact.

What’s important for publisher

As a site owner you want the ad slots which have the highest return on investment for you. The leaderboard is exactly this ad-format. If you get paid for CPM, it’s not as important as when you get paid for CPC.

If you have CPC deal, you would like to place the leaderboard just below the navigationbar as the CTR is higher compared to above the navigation bar. Also you should place the Leaderboard ad slot another time above the footer. Another recommendation is to place the ad slot of 300x250 just beside the leaderboard. It’s supposed to have an collaborative effect. This is proven in the F-Shaped pattern for reading web content by the Nielsen Norman Group.

Important for website owner: the z-index should be 999,999,998. Like this you make sure that only overlay or floater would appear above this advertisement.

advertiser-campaign-creation-guide

PlugRush

Unknown October 24, 2017 0

Define your marketing goals

You need to make some important choices when setting up your campaigns. This is especially true for your first advertising campaign. To help guide your decisions, you'll want to start with a clear marketing goal in mind. Once you know what you want to achieve with your ad campaign, you'll find it much easier to decide which PlugRush features can help get you where you want to go. Here are some commonly used marketing goals that might work for you:

Boost desktop website visitors
Boost mobile website visitors
Generate user activity on your websites
Generate sales on your website
Increase video views
Increase brand recognition

Typically, you'll create one campaign for each of your business goals or product categories.

Choose your campaign type

The first thing you'll do when you create a new campaign is choose your campaign type (delivery method). These choices determine where your ads can appear, the types of ads you can create, and other settings you can use to customize your ad campaign

Native Ads

Desktop NativeAds

Horizontal ads
at least 400x300px
Vertical ads
at least 400x600px
Ads should not contain:
Graphics
Borders
Text
Select categories that match the chosen ad image

Mobile NativeAds

Horizontal ads
at least 400x300px
Vertical ads
at least 400x600px
Ads should not contain:
Graphics
Borders
Text
Select categories that match the chosen ad image

Desktop/Mobile Native Ads BlindMix

Only the URL of the desired landing page is needed
Clicked traffic that originates from random native ad positions in our network

Banner Ads

Desktop banners

Half page 300×600px
Skyscraper 160×600px
Cube 300x250px
Leaderboard 728×90px

Mobile banners

Half page 300×600px
Skyscraper 160×600px
Cube 300x250px
Leaderboard 728×90px

Pop Ads

Desktop Pops

Only the URL of the wished website is needed
A pop opens a new tab/window, triggered by a user click anywhere on the publisher's website

Mobile Pops

A pop opens a new tab/window, triggered by a user click anywhere on the publisher's website
Only the URL of the desired landing page is needed

Redirects

Mobile Redirects

Utilized on publisher websites that are not responsive or do not have a mobile version
Helps avoid a bad user experience for mobile visitors
Only the URL of the desired landing page is needed

Ad-Block Redirects

Automatically forwards visitors with AdBlock enabled
Only the URL of the desired landing page is needed

Examples

To find your campaign type, choose the statement that most closely matches your goal for this ad campaign:

I want app installs.

Campaign type: Mobile Pops

Campaign subtype: If you're a newer advertiser, or you just want to get your campaign set up quickly without a lot of additional options, choose mobile pops delivery method. If you want to take advantage of additional PlugRush features, like targeting your ads to specific sites or pages catering to specific sexual orientations like straight, gay, or shemale, then you can do that with other targeting options.

I want to generate leads.

Campaign type: NativeAds & Banners

Campaign subtype: The complete arsenal of what PlugRush has to offer for ad formats should be utilized in this situation. Other targeting choices like countries, browsers, carriers, etc. will follow after you have selected your mobile or desktop delivery method for your first campaign. Our recommendation: Start with mobile native ads, then test all other mobile ad formats as well. Afterwards go for desktop ad formats.

Traffic Estimation Area

WWith the latest release of the advertiser platform, the new traffic estimation tool was born. This is a guiding & forecasting feature to optimize your potential reach and ad-budget. It consists of the following three elements:

Available Traffic
Estimated Traffic
Estimated Position

Available traffic is independent, whereas estimated traffic and the estimated position of your campaign are key performance indicators (KPI) which will influence each other.

Available Traffic

Available traffic is the maximum amount of visitors that a campaign could potentially reach. The available traffic depends on a set of criteria selected by the advertiser. First of all, each delivery method has its own maximum available ad-traffic. For example, desktop pops will generate more available traffic than mobile pops. Other criteria that will narrow down the maximum reach are the following targeting options:

Countries
Orientations
Operating System
Browser Type
Connection Type

003-1-1 available-traffic-estimation-min

Estimated Traffic

Estimated traffic is the predicted amount of visitors we are expecting to send to your advertising campaign. This KPI is directly related to the estimated position that we will explain below. The estimated traffic is calculated from the average statistics of our ad-platform. Many criteria can influence this key performance indicator. If you choose a delivery method that includes ad-creatives such as desktop or mobile banners, it could be the case that your banner click through rate (CTR) is below the average click through rate and therefore you would receive less traffic. On the other hand, with pops and redirects there are no variable KPIs that can be affected by user interaction at the visitor end. Apart from that, the estimated traffic is dependent upon the following criteria:

Estimated Position
Competitor Bidding
Cost per Click
Daily Budget

Estimated Position

The estimated position is one of the most important key performance indicators, as it is directly related to the estimated traffic & cost per click set by the advertiser. Therefore the estimated position will influence the ad-budget spend and the amount of visitors your landing page will receive. The highest position you can get is 1.0 which would mean that you are bidding higher than all your competitors and that your ads will be delivered first to the customer. More factors that will influence the competition; and therefore directly the CPC and thus the estimated position:

Countries
Orientations
Operating System
Browser Type
Connection Type

Create Banner / Ad Creatives

In order to create a banner for mobile or desktop, or even a native ad, navigate to the creatives section of the PlugRush user interface.
After uploading your creatives, we recommend that you assign at least 3 creatives to your campaign, assuming you are creating a display ad campaign.

Select the geographic locations of your ads

Where in the world are your customers? Whether they're concentrated in your particular country or speaking a certain language, you can use location and/or language targeting in PlugRush to set where you want the ads in your campaign to show. There you just need to:

Select the countries you wanna target (multiple selection is permitted)
Use the “Quick select” button to select all (countries+languages) or select none
Use the “Quick selection” button to choose language targeting (English, German, French, Spanish)
Use the “Quick selection” button to toggle by quality (high quality vs rest of the world)

Select other targeting options

Depending on the delivery method you chose in the beginning, you will have different additional targeting options.

Operating System

All desktop advertising campaigns let you choose desktop operating systems and mobile campaigns allow you to choose mobile operating systems.

Desktop operating systems:

Windows 10
Windows 8
Windows 7
Windows Vista
Windows XP
Windows Others
Mac OS / OS X
Linux
Others

Mobile operating systems:

Android (Smart Phones)
Android (Tablets)
iOS (iPhones)
iOS (iPads)
iOS (iPod Touch)
Windows (Smart Phones)
Windows (Tablets)
Feature Phones
Others

Browser Type

All desktop ad campaigns let you choose desktop browsers, while mobile campaigns give you the ability to select mobile browsers.

Desktop browsers:

Chrome
Safari
Opera
Firefox
Internet Explorer
Microsoft Edge
Yandex Browser
Others

Mobile browsers:

Chrome
Safari
Opera
Firefox
Internet Explorer
Microsoft Edge
Android Browser
Samsung Browser
Facebook
UC Browser
BlackBerry Browser
Yandex Browser
Coc Coc
Others

Mobile carriers

Depending on the country you have chosen above to target, the list of available mobile carriers you can target will automatically update. Once again there is also a “Quick Selection” button, which provides the following targeting options to all mobile advertising campaigns:

Mobile carriers
WiFi only
A mix between carrier and WiFi.

Disclaimer: We can’t guarantee 100% accuracy when targeting carriers, as carrier detection is very complex. For 100% accuracy, you should target their IP ranges through our whitelist feature.

Example: German mobile carriers

Eplus (Germany)
Mobilcom-debitel (Germany)
O2 (Germany)
Stellar (Germany)
Telekom (Germany)
Tgnet (Germany)
Vodafone (Germany)

Sexual Orientation

Depending on your advertiser's targeting wishes, you can select one or several of the following options:

Straight
Gay
Shemale/Tranny

Set your bid and budget

It's time to think about how much you want to spend on your ad campaign. You'll do this by selecting a:

Cost per Visit Bid strategy
Budget distribution

Let's figure out the options that work best for you.

Cost per Visit (CPV) bid strategy

A CPV bid strategy means you pay only if someone clicks your ad. It is therefore basically the same as cost-per-click (CPC) bidding. In general, the higher your bid and the more relevant your ads, the more likely your ad will show at a higher position on the page.

In the interface, you can see what the highest CPV bid from your competitors is, based on your targeting options. If you want your ads to be shown above your competition's ads, you need to bid slightly more. If you select ìevenly distribution of budgetî you will also see a forecast of daily visitors. If you're just starting a campaign, we recommend you to first bid high so that you get exact traffic numbers and adjust afterwards.

Set your budget

The minimum campaign budget is $5. If you're used to working with a monthly advertising budget, you can calculate the average amount you might budget per day by dividing your monthly budget by 30.4 (the average number of days per month).

In the interface, you just type in the total budget that you wanna spend on this campaign. You can still change it in the campaign overview afterwards.

Set the distribution of your budget

Spend budget as fast as possible
Even distribution of budget

Set your daily budget

Only if you have selected to distribute your budget evenly, you can select a daily budget. The minimum daily budget is $1. Depending on the amount, you will see estimated daily visitors and a forecast about how much money you will spend per hour and how many days this campaign will run.

Payment

In the interface, you need to choose if you would like to pay the campaign upon save. Also, you can tick the box stating that you would like the campaign to get activated once the administrator approves it.

Traffic Options

Campaign Scheduling

You can easily select the starting date of the campaign. It's important to note that the starting date really allows the advertiser to choose the hh:mm:ss the campaign should start. Additionally, you may select if you want your campaign to be running all day, just some hours during certain days, during the week from Monday to Friday, or whenever it is best in your opinion. Also, it's possible to use the timezone switcher, so that you can be certain the schedule is correct.

Blacklist

Here you have the opportunity to create a new blacklist for your campaign. Any activated blacklist ensures that the campaign will not receive traffic from websites specified in that blacklist. This is really a great option if the conversion rate on your end is not satisfying. You can make sure to not receive bad quality traffic with a high bounce rate anymore.

Whitelist

Whitelists attached to your campaign ensure that it will only receive traffic from websites specified in those whitelists. This is really a great option, if the conversion rate on your end is satisfying and therefore you only want this specific high converting traffic from sources you choose.

Frequency Capping

Everybody knows that the possibility of clicking increases with the frequency of an ad being displayed. Therefore we decided to include this awesome feature for our advertisers as well. At the moment you have the possibility to choose from the following options:

1 visit per 24 hours
2 visits per 24 hours
3 visits per 24 hours
4 visits per 24 hours
5 visits per 24 hours
6 visits per 24 hours
7 visits per 24 hours
8 visits per 24 hours

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Post Top Ad

Tuesday, 24 October 2017

Definition

Formats

IN-FEED

Sponsored content:

In-Feed Promotions

PAID SEARCH & LISTINGS

RECOMMENDATION WIDGETS

CUSTOM:

IN-AD CONTENT

Native Ads compared to traditional Display Banners

What does mobile native content look like:

What’s important for advertiser

Sponsored Content

In-Feed Promotions

Paid Search & Listings

Recommendation Widgets

Custom:

In-ad Content

What’s important for website owners

Definition

Formats

IN-FEED

In-Feed Content

In-Feed Social

In-Feed Commerce

In-Game

In-Map

PAID SEARCH & LISTINGS

RECOMMENDATION WIDGETS

CUSTOM:

IN-AD CONTENT

Compared to other ad formats (native vs banner)

What’s important for advertiser

In-Feed Content

In-Feed Social

In-Feed Commerce

In-Game

In-Map

Paid Search & Listings

Recommendation Widgets

Custom:

In-ad Content

What’s important for website owners

Definition

Compared to other ad formats

What makes pop unders special

Ad-Pixel Size

Optimal File Size

File types:

What’s important for advertiser

The great potential of pop ads

What’s important for website owners

Increase your ROI with Pop Ads

Definition

Compared to other ad formats

What makes pop unders special

Ad-Pixel Size

Optimal File Size

File types:

What’s important for advertiser

High visibility, less intrusive, lucrative ROI potential

What’s important for website owners

High CPM rates, high visibility, less intrusive

Definition

Compared to other ad formats

Ad-Pixel Size

Optimal File Size

File types:

What does a medium rectangle look like:

This is how the ad looks like:

A live example would be the following:

Live desktop website example:

Live example on tablet:

What’s important for advertiser

What’s important for website owners

How does a half-page banner looks like

This is how the ad looks like: