We are pleased to announce that we have successfully launched new mobile formats: Pushup and Notice. Take your chance to win mobile audience, check our presentation!
Showing posts with label Propeller Ads. Show all posts
Showing posts with label Propeller Ads. Show all posts
Monday, 23 October 2017
New Mobile formats already launched!
We are pleased to announce that we have successfully launched new mobile formats: Pushup and Notice. Take your chance to win mobile audience, check our presentation!
Games deals!
That is confirmed! Our traffic is perfectly suitable for Games! Check our presentation for the best opportunities in this area!
New banner ad formats: 800×600 and 800×440
In addition to the classic banners, we’ve launched two new formats – 800 x 600 and 800 x 440
These ads provides very good income for publishers, because large banners are more noticeable than the small banners and visitors are more likely to click them.
Here are some placement ideas:
- place 800х600 banner as a layer over the video player (for video streaming websites).
- if there is no player on page with video (for example, page contains only the links to videos), place 800х600 banner above the list of links to the movies or files.
- place 800х600 banner in a layer fading the content until ads is clicked or closed (you can use our turnkey layer code or your own scripts).
Bigger banners provide even more opportunities for advertisers to reach their audience:
- bigger formats mean bigger pictures and more room to show the product
- capture attention of the visitor through graphics and detailed text information
- get more visitors because of higher click through ratio
Don’t miss this opportunity!
New features for Mobile Dialog Ads making it more user-friendly
We’ve updated our top-performing advertising format for mobile audience – Dialog Ads (PushUp) to make it even better. Aims of the update to make advertising more friendly for users, but to keep it’s efficiency.
Delayed Call
This feature allows the Dialog Ad to be delivered only to visitors who spend a certain amount of time on your website (for example: after 10 seconds).
Call by Click
This feature allows the Dialog Ad to be delivered only to visitors who make a specified number of clicks (pageviews) on the site (for example: after 3rd click on any part of your site).
Both of these parameters can be configured with any values.
To set up a delay in seconds or number of clicks – please contact our support team and specify the values you want to set.
To set up a delay in seconds or number of clicks – please contact our support team and specify the values you want to set.
Enhanced compatibility with OnClick
We also improved the performance of Dialog Ads in conjunction with Onclick Popunder ads. Now, if you use both of these formats, visitor gets a Dialog Ad only after closing the popunder. This increases the earnings from “DialogAds+Onclick” by more than 15%.
If you already use both ad formats (DialogAds and Onclick) on your site, you don’t need to make any changes, because it was already optimized by our team.
If you still do not use Dialog Ads on your site, don’t miss this opportunity!Login to your account and grab your easy to implement code.
Why Dialog Ads?
Dialog Ads “Push Up” is a great monetization solution for gaming, entertaiment, download and other websites with engaged audiences.
Here are some benefits:
– No mobile optimized website is needed!
– Highest CTR and CPM rates up to $5
– We accept worldwide traffic
– Integrates into your website without interfering with the existing content and ad spaces.
– Fully compatible with AdSense or other networks.
– User and search engine friendly (no redirects, easy return to content, family safe ads)
– No mobile optimized website is needed!
– Highest CTR and CPM rates up to $5
– We accept worldwide traffic
– Integrates into your website without interfering with the existing content and ad spaces.
– Fully compatible with AdSense or other networks.
– User and search engine friendly (no redirects, easy return to content, family safe ads)
To learn more about mobile dialog ads, be sure to check out our ad products gallery.
How does Propeller Ads pay their publishers?
One of our most frequently asked questions is how does Propeller Ads pay their publishers?
Answer: we use a highly advanced optimization algorithm that is based on ad focused on providing website owners and webmasters with the highest prices in the industry for their ad inventory. In a nutshell, irrespective of the payment model used by our advertisers (CPM, CPA/CPL or CPC), your ad inventory units will always generate the greatest revenue possible.
As a publisher you will receive 80% profit of all ads displayed on your website or mobile app. We work with a number of well known advertisers from around the world who all implement different payment models.
Propeller Ads combines all payment models together and places them under the “eCPM” umbrella, which is highly optimized to providing the best possible payouts based on a number of variables.
CPA, CPC and CPM – What does it all mean?
Let’s start by understanding the different payment models used for our adverts. We provide advertisers with a number of different payment model for their ads, these include:
CPA (Cost per action) – Works off what the advertiser is willing to pay per action. An action can be anything from a sale, newsletter opt-in, impression, click or contact request. For example, if an advertiser wishes to pay $2 each time someone opts-in to their newsletter via their advert, the cost per action is $2.
CPC (Cost per click) – Is a pricing model where the advertiser pays for each click their advert receives. The advertiser sets the maximum bid they are willing to pay per click, each time an ad is clicked they are charged. For example, if they have set their CPC to $0.1, they will be charged $0.1 each time someone clicks their advert.
CPM (Cost per thousand impressions, “mile”) – Is a common pricing model used by our clients. An advertiser pays a fixed amount per every 1000 impressions severed of their ad. An impression is anytime the ad is viewed.
Effective cost per mille (eCPM) – Also referred to as ‘effective cost per thousand’, eCPM is the amount you will earn as a publisher per 1000 impressions of our ad units. eCPM combines all payment models together, regardless of the actual pricing model used by the advertiser (CPA, CPM, etc), providing you with an optimized average per 1000 impressions.
How eCPM for publishers is calculated
The maths behind eCPM is very easy.
Let’s take the following example, a website receives 200,000 impression per month and has three Propeller Ads’s ad units strategically placed on their website. During the last 30 days the website generated $1,000 in revenue using Propeller Ads.
The maths:
Let’s take the following example, a website receives 200,000 impression per month and has three Propeller Ads’s ad units strategically placed on their website. During the last 30 days the website generated $1,000 in revenue using Propeller Ads.
The maths:
In the calculation above, for every 1,000 impressions the website received, it earned $5 in revenue (eCPM rate = 5 USD). This is worked out by dividing the total revenue amount against the total number of website impressions.
eCPM reveals how much revenue your website is generating per 1,000 impressions combing all advertisers’ campaigns together.
How our eCPM optimization algorithm works
The example above is exactly that – an example. The amount your website earns per 1,000 impressions will vary depending on a number of factors. Propeller Ads’s optimization algorithm takes a few days (longer for sites with low traffic) to optimize your ad units to provide you with the highest possible eCPM rates.
It will test various campaigns and analyze which ads are best suited for your audience. This is to provide each publisher with the greatest results while still maintaining an awesome experience for viewers.
The more traffic your website brings the quicker the optimization process is completed. It may take a week before you see the maximum effect of our fully optimized eCPM rates.
Best tactics to optimizing eCPM
As a publisher, you also have a part to play in increasing your overall eCPM. Here’s 5 simple yet highly effective ways to increase your overall revenue.
1. Ads placement optimization
If you’re using banners ads, don’t forget to optimize their placement according our recommendations. For example, banner ads which appear above the fold tend to provide a higher eCPM as they get viewed and clicked more often. Aim to have at least one ad unit above the fold, but be sure not to overdo it as your website many get punished by search engines if you have too many.
2. Use heatmaps
Heatmaps are a great way to see where your traffic is placing their mouse courses when browsing your site. Once you know where your audience is looking, place ads in hot concentration areas to increase your click-through rates.
Here are the most popular heatmap services:
Here are the most popular heatmap services:
- Crazy Egg
- MouseFlow
- Clickheat (free)
- Hotspots Analytics WordPress Plugin (free)
3. Use multiple ad units to maximize coverage
A simple way to maximize your eCPM rate is to place ad units of more than one type (onclick pop-unders, mobile dialog ads, banners or others) and in different sizes on your pages.
This way, your visitors are served more ads and offers that are highly engaging and draw their attention, especially if you have a large share of mobile visitors.
Test various ads to see which yield the greatest ROI income based on your audience and website theme.
Test various ads to see which yield the greatest ROI income based on your audience and website theme.
4. Driving traffic
Take advantage of every medium you can think of from forums to social media to drive traffic to your site. The more traffic you bring the bigger your profits will be.
5. Make ads stand out
Consider your ad units like call-to-actions, they need to stick out and be clear. The easier they are to spot the more they will be viewed and clicked, this will greatly increase your eCPM.
Summary
Propeller Ads’s eCPM takes all the hard work out of managing your ads, we have optimized everything to make your life easier. You simply place our ad units on your website, drive traffic and watch the money roll in.
Maximize your revenue with Onclick + Dialog Ads bundle
The number of people regularly visiting websites from their mobile devices continues to grow, so does the share of such visitors on your websites. In this article we will tell how to monetize 100% of your traffic in the most effective way with the bundle of our high-performing formats Onclick Pop-Under and Mobile Dialog Ads.
Despite the fact that our Onclick Pop-Under works on virtually any devices and provides monetization of the larger part of your mobile traffic, to get the maximal income we recommend to combine it with Mobile Dialog Ads.
When setting up the bundle of these two formats, the increase of income occurs mainly due to the fact that advertisers use different offers at certain formats, so the setting up of additional format significantly increases the fill rate.
In this case we will examine how the publisher’s earnings have changed after the setting up of Dialog Ads format in addition to Onclick Popunder, and also will look at some important aspects that should be considered when choosing ad format for mobile traffic.
Let’s look at the personal account statistics of one of the publishers.
- Until 2014-04-02 the publisher used only the Onclick Popunder format, showing ads both for desktop visitors and mobile visitors (click image to enlarge)
- On 2014-04-02 the publisher has additionally set up the Dialog Ads unit, displaying ads only for mobile visitors (click image to enlarge)
As we can see, over the next 20 days the publisher additionally received from 20 to 50% of income daily.
On this site the portion of mobile traffic is about 30%, that represents a rather significant figure for websites, not adapted exclusively for mobile visitors.
Also, from the above statistics, you may observe that placement of Mobile Dialog Ads format hasn’t led to the drop of a number of visitors, both from mobile devices and as a whole, all fluctuations are negligible and are connected with such factors, as day of a week, updates on the website, etc.
In conclusion, we will answer the most frequently asked questions.
1. For how much will my income increase after setting up the Dialog Ads in addition to Onclick Popunder?
We cannot answer this questions as far as all websites are unique. Obviously, one of the most important features in this case is the share of of mobile visitors of your site. The higher this share is, the more income increase you may expect. You can evaluate the share of mobile traffic on your website with the help of web analytics services, for example Google Analytics
2. Is it possible that the setting up of Mobile Dialog Ads format can adversely affect the number of Onclick Ads impressions?
A slight decrease of the number of impressions over Onclick Ads is possible, because when the user enters from the mobile device first of all he will see the Mobile Dialog Ads, but anyway the total income will be higher than when using only one of these formats.
3. Is some additional website optimization is required for the Mobile Dialog Ads format?
No, it is not required. This format works on any websites and is shown only to those users, who visit your website from their mobile devices, even if the website is not mobile optimized.
4. To what extent the Mobile Dialog format is SEO-friendly? Can it lead to sanctions from the search engines?
As it can be seen from the demonstrated statistics, the use of this format did not have negative impact on the number of website visitors. But, of course, we cannot give 100% guarantees that in individual cases the sanctions will not follow, as far as the search engines consider the combination of factors.
First of all, you should remember that for your website to stay attractive for users, first of all you should try to fill it with interesting and demanded content, and regularly update it. Then no sanctions from search engines will threaten you.
5. Can I set up the Mobile Interstitial format in addition to the Onclick Popunder?
At the moment we do not recommend to set up the Mobile Interstitial format in addition to the Onclick Popunder, since our tests have shown that the Onclick Popunder+Mobile Dialog Ads bundle provides the highest income.
We hope that this case will be useful to you while choosing the format for traffic monetization on your website with the maximum efficiency.
If you need more help with the settings of ads formats, you may contact our technical support team at any time. We will conduct the analysis of your website and help to select and carefully adjust the formats individually, according to your wishes.
The 6 biggest factors affecting publisher’s eCPM
The amount you earn with Propeller Ads as a publisher depends on a number of factors. Some of these factors are in your control, while others depend on traffic performance. By the end of this article, you will understand the different variables that affect your eCPM, and how you can further optimize to get the best results.
Audience GEO has a direct impact on eCPM
Some of our advertisers offer location dependant products and services. As a result, they only want their ads to be shown to viewers within specific geographical locations.
For example, if one of our advertisers runs a giant eCommerce store selling only to UK customers, they may set their ad options to target UK residents only. The location of your traffic will dictate which ads will be shown to your traffic, altering your overall eCPM.
Each advertiser has different rates they are willing to pay per action based on the location of your audience. For example, if a visitor is from Spain the advertiser may be willing to pay $5 per action, while only $2.50 for the same action if they are from England.
Your ad-units make a big difference
Depending on the layout of your website and the ad-unit selected, is arguably the biggest variable in your control to optimizing your eCPM.
Since click-through rate is an important metric to driving eCPM, ads which are easily viewable convert better. Rates for each ad-unit varies based on CTR, a viewer’s device type, location and engagement level. The more traffic you can drive the greater overall eCPM.
Each ad-unit we provide has its own set of advantages. For example, using our OnClick Pop-Under Ad tends to be the most profitable because its placement doesn’t need to be optimized, and it will be seen by the majority of your traffic.
Then we have our Banner Ads, which offers more flexibility as they come in various sizes and provide you the option to place them anywhere on your website. Unlike OnClick Pop-Under Ads, the placement of your banners is pivotal to generating a good eCPM, the more clicks you receive the greater the profits.
Luckily for all our publishers, we have created a comprehensive guide on the best practices for banner ads placementsto make your life easier.
Fill rates
Fill rate is the percentage your ad-units show an ad when there was an opportunity. For example, let’s say you embed one of our ad-units and receive 100 visitors today. If for each visitor an advert was shown your fill rate is 100% (optimal).
The more times you can show an advert to a visitor the greater your eCPM will be. Keep in mind the more ad-units you place, the higher the possibility of an ad-unit not displaying an ad.
To increase your fill rate you should pick a reputable ad network. Most tend to provide around 25-50% fill rate. However, Propeller Ads has almost a 100% fill rate on all ad-units.
Traffic performance
This is something out of your control but very important to understand as a publisher. The action your traffic makes will impact your eCPM. Each advertiser has their own required action for each ad, once your traffic performs that action – you get paid. This is why quality traffic means so much, traffic that makes the intended action leads to greater eCPM.
An action can be anything from opting-in to their company newsletter, making a purchase, staying on their website for a certain period of time, watching a video to just clicking the advert.
As a publisher, all you can do is drive quality traffic to your website, depending on our advertisers’ needs and the action your traffic take, will determine your eCPM.
As a publisher, all you can do is drive quality traffic to your website, depending on our advertisers’ needs and the action your traffic take, will determine your eCPM.
Mobile traffic is worth more
Google recently updated their algorithm to factor in the responsiveness of websites on mobile devices. Websites which aren’t mobile responsive will now rank lower in searches and receive less traffic. Reduced traffic means less visitors view your ads, resulting in a lower eCPM.
More users are accessing the Internet via mobile devices and the demand for mobile traffic is much greater than ever before. Advertisers are willing to pay greater sums of money for mobile traffic over desktops traffic.
Want to sky-rocket your eCPM? Drive mobile traffic to your website.
Unique visitors are also worth more
The amount of unique visitors your websites receives every 24 hours will play an important role in how your ad-units perform. Unique visitors are held in higher regard and advertisers bid much more aggressively for clicks.
Let me put it to you like this, if you’re shown the same ad 3 times and haven’t made the intended action, will showing it you another 4,5,6 or more times make you change your mind? Probably not. This is known as ad fatigue and is why advertisers are willing to pay more for unique traffic.
Summary
Getting the best possible eCPM requires some optimization on your part and quality traffic that makes the intended action. Propeller Ads works with a plethora of advertisers all of the world, provide several ad-unit options and a knowledge base to help you optimize your campaigns.
You can be sure to get the best rates in the business, high fill rates and most of all your traffic will receive a delightful experience.
7 simple ways to skyrocket eCPM
The reason to place our ad-units on your website is to monetize your online business. The greater your eCPM, the greater your profits. But how do you increase eCPM?
In this article, we provide 7 easy to follow tips that will skyrocket your profits as a publisher.
Generate more traffic
Think of traffic like currency. The more traffic your website generates, the more you earn.
For example, let’s assume for every 1,000 visitors, 50 (5%) of them interact with your ads. These are 50 actions that help increase your overall profits, but what if your website received 10,000 visitors? That would result in 500 (5%) actions that increase your profits ten-fold. The more traffic you generate, the greater opportunity of earning a bigger daily revenue.
How to drive traffic? You can use everything for paid search, SEO, social media, emailing marketing, web forums to any other form of inbound or outbound marketing.
SE traffic yields the greatest eCPM
Search engine optimization (SEO) is the process of ranking articles and webpages in search engines to gain website exposure. SEO is an organic (free) method of driving traffic and triumphs all other forms of traffic generation in raising eCPM.
Studies have shown SEO to be the greatest inbound marketing method to generating leads:
Source: CMS Wire
“But what does this have to do with increasing eCPM?”
SEO provides searchers with websites they want to get quality content. When they find your website, they will read your articles and visit other pages. Visitors from search engines stay on your website for longer periods of time, resulting in greater ad interaction.
Social media
What makes social media a force to be reckoned with is the opportunity to drive traffic using free and paid methods. For example, creating a Facebook, Twitter or Instagram account and sharing content and URL links back to your website is free.
Then there’s paid methods such as promoting posts or tweets that are seen by more people, driving greater traffic to your website. According to Alexa, 3 of the top 10 websites are social media sites (Facebook, YouTube and Twitter).
Social media content can quickly go viral, it’s quite common to receive thousands of unique website hits in just a few days that will drastically increase your eCPM. Social sites such as Facebook, Twitter and Instagram are all places where sharing great content is the norm. If your content is rich in value and you can leverage the right hashtags and channels, you too can drive viral traffic to your website.
Here’s one website which simply posted their blog post on a number of Facebook groups and drove over 3,700 unique visitors in 48 hours:
Get a mobile friendly website
Is your website responsive for mobile devices? Google recently introduced a new change to their algorithm which is said to impact thousands of websites. Websites which aren’t mobile optimized are going to see a drop in traffic from Google which will negatively affect eCPM.
A study undertaken by Comscore revealed more users are accessing the Internet via mobile devices than desktops:
It’s not just Google you need to worry about, without a responsive website some of your ad-units may not be visible for mobile users, reducing your ad clicks and eCPM. Advertisers are willing to pay higher rates for mobile traffic, and it’s in your best interest to use mobile friendly websites to maximize eCPM.
Diversify your ad-units
We have no limitations on the amount of ad-units you can place on your website. We often advise publishers on using multiple monetization layers to maximize eCPM. For example, combine a number of Banner Ads with Pop-under Ads, or Slider Ads with Interstitial Ads.
Varied ad-units offer the best opportunity of converting as you have something that appeals to everyone.
Don’t have too many ad-units
This may sound counter-intuitive, but too many ads can be a bad thing. Placing several Banner Ads and having 3 or more Pop-under Ads will annoy your traffic and result in less interaction.
How many ads should you have? Run a few tests and see what returns the most optimal results. Every website is unique and has a different audience segment, you won’t know your magic number until you test.
Optimize your ad placements
If you decide to use our Banner Ads, click-through rate (CTR) is a pivotal aspect of increasing eCPM. CTR is the amount of clicks an ad receives per 1,000 impressions, the higher the percentage, the greater the profit. Optimization of Banner Ads can be the difference between achieving a 1% or 10% CTR.
While no two websites are ever the same, we have created a best practices for banner ads guide for our Banner, Slider and Layer Ads.
Summary
The secret to driving eCPM is traffic, website usability (is it mobile friendly?) and the optimization of ad-units. Nobody gets the perfect eCPM on their first ever attempt. Test a number of traffic methods to see which brings the highest quality of traffic, use various ad-units and make sure your website is optimized for mobile use.
Following these 7 useful tips is a great way to double or even triple your eCPM in weeks!
Mobile traffic monetization that won’t hurt your SEO
Many affiliate programs offer webmasters the chance to start earning on mobile traffic having set up a code on the site, whose function is to redirect the user to a special landing page, where they must carry out some kind of action or pay for the service. As a rule, such programs promise highest rates for your traffic, however recently search engines have been treating the redirecting of mobile users (and the aggressive monetization of users) more stringently.
As many of our partners already know, PropellerAds offers two ad formats for the monetization of mobile visitors for owners of sites, to whom a stable income and the user’s trust are more important than momentary gain.
Mobile Dialog Ads
A universal advertising format which adapts to any mobile device. It forms a systematic notification with buttons for proceeding to the advertiser’s offer or for closing. The conciseness and universality of this format enables advertisers to get interested users, and enables the owner of the site to maintain the loyalty of the audience.
Dialog Ads work on mobile devices regardless of the type of connection (3g / Wi-Fi), operating system and device manufacturer.
Dialog Ads work on mobile devices regardless of the type of connection (3g / Wi-Fi), operating system and device manufacturer.
Mobile Interstitial
It is, in fact, a full-screen premium banner which is displayed horizontally or vertically depending on the orientation of the device’s display. CTR for the format Mobile Interstitial is several times higher than for classic banners and at the same time it is easy to close, just by clicking on a cross in the corner.
What is special about this format is that the advertising feed is made up of offers from premium advertisers, mainly mobile apps and games which are in the official Apple App Store & Google Play.
What is special about this format is that the advertising feed is made up of offers from premium advertisers, mainly mobile apps and games which are in the official Apple App Store & Google Play.
Existing advertising blocks on the site affect neither format, which are reflected only for mobile users and are integrated onto your site as simply as possible. Simply add the code and the advertisement will start to work! You do not need a mobile version of the site for this.
Will placing your ads negatively impact my website SEO?
Let us see if the placing of our mobile formats has any negative effect on traffic on your site. As an example, we took statistics for one month on these formats for two popular entertainment websites (receiving a large share of traffic from Google).
- Mobile Dialog Ads, 30 last days stats
click to enlarge image
- Mobile Interstitial Ads, 30 last days stats
click to enlarge image
As can be seen from the screenshots, there were no drops in mobile traffic volume during the use of our formats.
How can I customize my ad channel?
For those publishers who nevertheless fear that this type of advertising may have a negative effect on the visitors of their website or positions in search engines, we have developed a range of additional options:
- display the advertisement after N seconds spent by the user on the site
- display the advertisement after N clicks by the user on the page
- frequency of display the ads to a unique user (for example, once every 12 hours)
- not spreading the banner across the entire screen (for mobile interstitial only)
To set up these options, and to receive recommendations on the efficient use of ad units for your site, please contact our support service at http://support.propellerads.com/ or your personal manager.
Conclusion
Taking into consideration the above, as well as our statistics, we can claim that at this moment, in the majority of cases, that our advertising formats Dialog Ads and Mobile Interstitial do not have a negative effect on site ranking by search engines (like Google and others) and do not cause a fall in audience loyalty.
Just remember to make your sites for people and to fill them with interesting content, and we will take care of monetizing your traffic.
Happy monetizing!
What is fill rate in online advertising?
When using Propeller Ads to further increase the revenue of your website, understanding fill rate and its importance will give you a better understanding of how our ad network operates and how much you can earn.
In this article, we break down the definition of fill and internal and external factors that affect it.
What is fill rate?
Fill rate is the percentage of ads served based on the total number of page impressions.
For example, if you receive 1,000 page impressions where an ad-unit has been placed, and a total of 900 adverts were served per 1,000 impressions, your fill rate would be 90%.
Ads severed / total number of add opportunities = fill rate
A high fill rate generally increases a website’s eCPM and earning potential. As an online marketer, you should strive to obtain the highest fill rate possible.
How do I achieve a 100% fill rate?
It’s pretty much impossible to maintain a 100% fill rate, even if you do everything right. Webpages timing out, visitors leaving before the advert has had time to load, or network issues between you and the ad network can result in ads not being served.
There are a number of variables that affect a website’s fill rate, some of which you can control while others are out of your hands. These will be explained later in the article.
What is the industry standard fill rate?
The best way boost your website’s fill rate is to use a reputable advertising network that has a good reputation and a wide selection of publishers. Most ad networks promise a fill rate of 25-50% which is very low and extremely difficult to monetise.
This is usually because they have few publishers and too many advertisers. As a result, they create too much demand (advertisers) and not enough supply (publishers), which end up giving you the advertiser a low fill rate.
Propeller Ads offers all advertisers a near 100% fill rate (we can’t help website timeouts or visitors leaving before an advert is served), and have an enormous ad inventory to alway fill demand.
External factors that affect fill rate.
There are a number of factors outside your control that affect fill rate, they include:
Location of traffic – Our publishers place specific targeting options on their advertising campaigns to ensure they are shown to relevant prospects. For example, you may receive a website visitor from Ghana, but if no publishers are targeting prospects from Ghana, there could be a chance that no ad will be served.
In March 2015, the United States, New Zealand and England topped the list of popular countries publishers target according to Tip List Tips:
Device type – On average, publishers are more likely to serve adverts to users on a mobile device than desktop (and pay more too). Website visitors who use a Blackberry or Windows smartphone may be served fewer ads than traffic using iOS or Android platform, quite simply because they are less popular devices:
Source: Market Realist
You have no control over which devices traffic use to access your site, and publishers often target ads on more popular devices and web browsers.
Advertising networks – There are a number of advertising networks to pick from, with many having just a few publishers and campaigns. With few clients and limited daily budgets, smaller networks don’t have a large enough ad inventory to serve ads resulting in very low fill rates.
Internal factors that affect fill rate
There are a number of things you can do to increase your fill rate, they include:
There are a number of things you can do to increase your fill rate, they include:
Optimising website response times – To serve an advert, your website needs to send a request to the ad network with the visitor’s details for them to then serve the appropriate advert.
An optimised website speeds this process up and serves the advert before the visitor has clicked on a new page or left. There are a number of ways to improve the response time of a website from picking a great hosting plan, choosing the right theme and speeding up a website’s load time.
Ad blocking – Fill rate doesn’t take into account ad blocking software and can sometimes misrepresent your actual eCPM and fill rate. For example, if 50% of your traffic use ad blocking software, your fill rate may be close to 100% but your eCPM will be very low.
If you’ve experienced this in the past, it’s either because you picked an advertising network that don’t pay advertisers accordingly or your traffic were using ad blocking software.
To ensure ads are served and seen by traffic, use a program like Page Fair to combat against ad blockers.
Use common size ad-units – Placing the most frequently used banner ads by publishers increases your fill rate as there is more demand for such sizes. Typically, the most effective banner ads used by Propeller Ads publishers are:
- 300×250 (large rectangle)
- 728×90 (leaderboard)
- 468×60 (small leaderboard)
- 160×600 (horizontal leaderboard)
We have optimised all our ad-unit sizes to provide publishers and advertisers the best possible rate of return. You can learn more about ad-units and where to place them by reading our ad-unit best practices guide.
Using multiple Ad slots – Publishers often use a number of different ad sizes to get the most out of their campaigns. To maximise your fill rate and overall revenue, we recommend using a balanced banner selection. For example, if you place three large rectangle ad-units on your website, depending on ad inventory, only two of the three ad-units will serve ads (67% fill rate).
If you use one large rectangle, a small and large leaderboard, you potentially increase your fill rate to 100% as publishers often use multiple ad-units for their ad campaigns. This also provides users with a better ad experience than showing them the same ad over and over again.
Summary
When monetising a website using an advertising network, understanding fill rate is very important to find out your rate of return. The two biggest factors to increase fill rate and eCPM is to use an ad blocker and select a reputable advertising network that can guarantee a high fill rate.
Propeller Ads has one of the largest ad inventories in the world and continually provides publishers and advertisers with fill rates that are way beyond the industry standard.
Signup today for free and start earning money!